Our in-house media team has established and developed excellent relationships across the travel industry. Using our extensive knowledge of internet marketing, we have consistently increased our market share of bookings. Social media is very productive, and we make good use of Facebook, Twitter and Pinterest. Our blog promotes news and events and our email newsletters and affiliate marketing provide another effective way to keep our name out there – we aim to keep your property in the public-eye all year round.
Although it’s the age of technology, we also produce good results from more traditional campaigns, such as regular targeted mailings using both post and email, and we advertise in selected quality publications, both locally and nationally, where we also achieve editorial coverage.
We monitor the effectiveness of our marketing on a weekly, monthly and annual basis. The majority of our bookings are secured via the internet, so this is where we concentrate most of our marketing investment, ensuring we appear near the top of the major search engines, thereby driving traffic to our website.